Augmented Reality Trends in 2025: New Milestones in Immersive Technology
Nov 08, 2024
Predictions say that the AR market will be worth $32.1 billion in 2030. This is a must-know trend nowadays.
Many businesses want to capitalize on this tendency, particularly because it helps to improve customer engagement and create unforgettable, unique experiences for the customers. But what is the real power of AR? How can we implement it in marketing or design?
In this article, we are going to help businesses navigate these waters and tell about:
- The benefits AI-powered AR brings to the table
- Key use cases across industries
What do you get with AI-Powered AR?
There is no need to say AR is a powerful technology. However, it becomes even more impactful when combined with artificial intelligence or AI.
Let’s explore the benefits of this duo.
— Improved object and scene recognition
This is one of the fundamental AR capabilities. With the help of smart technologies like deep learning, pattern recognition, or pattern extraction, users can easily locate physical objects in their environment. This is especially relevant for retail, navigation, and industrial settings.
— Personalized AR experiences tailored to user preferences
AR can redefine the way we perceive the world. By interacting with a brand in a unique and personal way, each customer would be engaged and have a strong connection with the brand.
AI-driven AR can analyze user behavior, preferences, and even contextual data (such as location or time of day) to offer custom experiences. For instance, a beauty brand’s AR app might recommend makeup shades that suit the user’s skin tone and previous style choices.
— Enhanced visualization for complex products and services
AR is particularly effective for visualizing complex, highly customizable, or hard-to-conceptualize products without physical interaction.
For example, AR allows users to explore detailed 3D models.Car dealerships use AR to let customers view and configure different car models, colors, and customizations.
This feature helps clients better understand the company's offerings.
Beyond Gaming: The Rise of Enterprise AR
Although augmented reality is making waves in games and entertainment, businesses in various sectors are realizing the potential to transform organizational operations.
By 2025, enterprise AR is set to reach unprecedented levels. It is driven by applications in training, design, sales, and many other industries.
— Training and Maintenance
Enterprise AR has become indispensable for training and maintenance tasks. Industries such as manufacturing, energy, and aerospace already use AR to overlay digital commands on real-world devices.
For example, technicians can use AR headsets to receive step-by-step maintenance instructions on complex machinery, improving efficiency and reducing human error. This capability is especially valuable in sectors where downtime and mistakes are costly, like aviation or healthcare.
— Design and Prototyping
AR enhances the design and prototyping phases by enabling engineers and designers to visualize products in a 3D space before manufacturing.
Imagine a car manufacturer using AR to display a life-size vehicle model. This would allow engineers to analyze its features in detail and make adjustments collaboratively. This technology would be especially valuable in automotive and architecture, where design flaws can be identified and resolved earlier.
By 2025, we will likely see more collaboration tools incorporating AR for real-time 3D prototyping, shortening design cycles, and speeding up product development.
— Marketing and Sales
Meta says that 90% of companies that utilized AR saw greater brand awareness.
AR in marketing allows customers to interact with products and see what they look like before the decision to buy. This is especially relevant to the fashion industry.
The furniture industry has adopted AR to allow customers to visualize products in their homes. By 2025, AR-powered retail strategies will reach a new level of personalization. By providing consumers with an experience that connects the physical and digital, AR can revolutionize the real estate landscape. It allows potential buyers to virtually "walk through" the property.
Below, you can see an example of AR usage from IKEA. Its application helps users choose where they want to place their furniture, all in their own setting. The users can examine the furniture in their room from all sides, twist it, look under different nodes, and pick colors and decor.
Interesting fact: 40% of customers are ready to pay more if they have an opportunity to try a product before buying.
Want to know how to rock with your marketing? Read our expert tips in this article!
Other trends
- The rise of digital avatars
With the help of digital avatars, users can create any appearance they want — it's like making a childish dream come true. Digital avatars are expressive and realistic, and facial tracking and gesture recognition enhance their appeal. This technology allows users to convey emotions and interact more naturally in virtual spaces, from gaming and social media to business meetings and remote work.
- Wearable AR or VR devices
Two prominent examples of this trend: Apple Pro Vision and Meta Ray-Ban Stories. Think about the first option: users can record videos or listen to music. All hands-free. Meta is also developing Meta Orion. This is an advanced AR platform designed to support more complex applications in augmented reality.
- WebAR and cross-platform applications
WebAR allows users to get the most out of AR technology through their web browsers. There is no need to download specific apps. In this way, AR extends its audience and promotes increased adoption and engagement.
Summing up…
Now, it’s your call on which way to go.
You can choose to stick to traditional methods and possibly lose some clients who seek more immersive interactions.
Or you can choose the road of innovation and make your product a success. At Devler.io, we advocate for technologies and their impact on business. We have a network of versatile, highly qualified IT experts ready to bring your project to life.
Ready for the change? Unlock the full potential of AI for your business!