Find E-commerce Developers

The e-commerce industry is on the rise.

The least you need to join this market is a robust website and a captivating app. You also need to find a way to differentiate yourself from competitors.

Here, expert e-commerce services come in. Well-rounded, qualified specialists can help you with everything from website development to app design.

At first glance, hiring someone to cover your needs seems quite simple — there are so many IT specialists! However, juggling your business responsibilities and organizing tens of interviews is a time-consuming and daunting task.

We’ll bring you a solution. Devler.io provides access to a pool of highly skilled E-commerce professionals in Europe and connects them with businesses. Thrive in the e-commerce landscape with a smooth and worry-free collaboration!

Who are e-commerce developers? 

E-commerce developers use their programming skills to build and maintain the websites and applications that handle an online store's functionality. This includes everything from displaying products and processing payments to managing user accounts and ensuring smooth checkout experiences.

Hard skills of an e-commerce developer:

• Programming Languages: Proficiency in languages like JavaScript, Python, or Ruby is essential for creating an ecommerce website and building dynamic e-commerce features. 
   
• E-commerce Platforms: Understanding popular platforms like Shopify, Magento, or WooCommerce allows ecommerce site developers to customize and extend functionalities. 
   
• Front-End and Back-End Development: Ecommerce web developers should be familiar with building user interfaces (front-end) and handling server-side logic (back-end). 
   
• Cloud Technologies: As e-commerce moves to the cloud, knowledge of cloud platforms like AWS or Azure is becoming increasingly valuable. 
   
• Headless APIs: Understanding how to connect APIs (application programming interfaces) to separate front-end interfaces is crucial for modern e-commerce development.

Soft skills

• Problem-Solving: E-commerce websites deal with complex transactions and user interactions. E commerce web developer needs to be adept at identifying and fixing issues. 
   
• Collaboration: Skilled e-commerce programmers work closely with designers and marketers to ensure a cohesive online store experience. 
   
• Communication: Top ecommerce developers need to explain technical concepts to non-technical stakeholders clearly. 
   
• Adaptability: The e-commerce landscape is constantly evolving. To stay ahead of the curve, developers must be lifelong learners.

Find e-commerce devs

   
 

Common functions of e-commerce developers:

• Developing and maintaining e-commerce websites and applications: This is the core responsibility. Developers build the online store from the ground up, deciding on the technology stack (programming languages, frameworks) and using their skills to create the user interface (what customers see) and the back-end (the engine that powers the store). They also perform ongoing maintenance, fixing bugs, updating features, and ensuring the website functions smoothly. 
   
• Integrating payment gateways and security features: Secure transactions are critical in e-commerce. Developers integrate payment gateways like PayPal or Stripe, allowing customers to pay securely. They also implement robust security measures to protect user data from breaches and ensure compliance with industry standards. 
   
• Implementing features like product search, shopping carts, and wishlists: These features are the backbone of a user-friendly shopping experience. Developers write code to enable features like  
   
• Optimizing website performance and speed for a smooth user experience: A slow website can lose customers. Developers optimize website code and leverage caching techniques to ensure fast loading times. They also monitor website performance and identify areas for improvement. 
   
• Creating custom functionalities to meet specific business needs: Creating custom functionalities allows e commerce developers to tailor the online store to a business's unique selling proposition and give it a competitive edge. 
   
• Staying updated on e-commerce trends and technologies: The e-commerce landscape is constantly evolving. Developers must proactively learn new technologies like headless commerce (separating front-end and back-end for flexibility) or voice commerce (using voice assistants for shopping). This ensures they can build future-proof online stores that leverage the latest advancements.

START MATCHING

   
 

Benefits of hiring e-commerce developers

Increased sales

We all know the goal of an e-commerce business is a happier customer. And this (if all goes well) often translates to increased sales and your business growth. 

Baymard Institute found that website optimization increases conversion up to 37%. Another example is SHIELD sunglasses, a rapidly growing online retailer. It implemented a product recommendation engine that analyzed customer browsing behavior and suggested relevant products. 

Both cases show that optimizing website usability and personalizing customers' journeys can be key to improving the conversion funnel. 
 

Custom tailored solutions

It's no secret that the best way to win the hearts of your audience is to be on the same page and speak their language. Is this possible with generic and "gray" solutions? Not really.

The same is with e-commerce IT. Making pages replicating tons of your competitors won’t be as good as the ease of this approach. That’s why you may need e-commerce developers. Based on the market research and the pain points of your customers, e-commerce developers align functions, visuals, and features to showcase your brand personality and unique value proposition.

With the help of e-commerce developers, Birchbox, a leading subscription service for beauty products, implemented a special loyalty program with gamified elements. It helps clients to earn points which later can be replaced with exclusive discounts and early access to new products. Interestingly, such a unique approach increased customer engagement by 20%. From here, we can conclude that a one-size-fits-all solution isn’t the best for those who want to differentiate themselves and create a more engaging shopping experience. 
 

Enhanced performance and scalability

E-commerce developers can help your online stores function properly and adapt to future growth. For example, a one-second delay can drop a 7% conversion rate. So, what could we expect from a more considerable lag?

One real-world example is Zappos, a leading online shoe retailer. The company reported a 2% increase in conversion rates for every 100 milliseconds of improvement in page load speed. So, even minor improvements can make a difference.

Seamless integration and security

Businesses most often deal with a complex system of processes and tools. An inefficient system results in a poor customer experience and a desire to look for a better option. Another critical point is implementing robust security measures to protect your online store and customer data. If you want to kill two birds with one stone, you need to hire e-commerce developers to guarantee everything goes smoothly and safely with your online store.

For example, Zappos, a leading online shoe retailer mentioned before, has integrated a robust CRM system so that its customer representatives have access to complete customer profiles. This allows them to recommend relevant products based on previous purchase history.

Another important example is Lululemon. The company integrated its online store with its in-store point-of-sale systems. This allowed people to return or exchange online purchases in physical stores, regardless of where the original purchase was made.

Sign up

How much does it cost to hire e-commerce developers?

The costs of hiring e-commerce specialists can vary. Much depends on the country and experience of a potential candidate. The chart below illustrates how salaries correlate with years of experience.

 

The twenty-first century is devoted to innovative ideas. And where can we find such out-of-the-box thinking? The answer is simple—startups!

The chart below demonstrates how much e-commerce developers earn in startups depending on the industry. Here, hiring a mid-specialist is about $11,000.

While thinking about where to find high-qualified specialists one option that comes to mind is the USA. This country boasts a big pool of e-commerce developers. But what’s the cost?

The chart below demonstrates the salaries per region in the US.  

Ecommerce developer: salaries per region

There is always an option of hiring employees from South Africa. This option would be much cheaper, but it does pose certain challenges. For example, the chance to find a qualified specialist here is quite lower. What's more, cultural differences can be great, and one of the main obstacles is effective communication.

START MATCHING  

Anyway, let's look at the salaries of e-commerce developers in this region. Hiring a middle e-commerce developer here costs more than $2,000. A staggering difference with the US, does it? 

eCommerce Developer Salaries by Experience

If you are working with a tighter budget and you don’t want to compromise on your quality, then Europe may be an option. Europe is like a golden middle offering a good quality for fair money. Actually, the prices start from $3,000.

To give you a full picture, let’s take a final look at the cost difference between quite different locations. Not only the US or Africa. 

With a clear understanding of developer costs across various regions, let's delve into the challenges businesses face when building their e-commerce platforms.

Common e-commerce development challenges

All challenges businesses face can be divided into several categories. Let’s explore them!

Technical challenges: This one is related to protecting customer sensitive data, payment information, and ensuring the platform can handle increased traffic. Many companies also need to maintain fast load times to guarantee a smooth user experience across different devices. Just one second of delay can be costly. These are not just a few words to scare. Speaking more specifically, a study by Akamai revealed that a one-second delay in page load time can lead to a 7% decrease in conversions.

Solution: For security, you can conduct regular security audits and vulnerability assessments, as well as employ robust encryption methods (SSL/TLS). To improve scalability, you can implement load balancing and caching mechanisms, utilize cloud-based infrastructure, or employ content delivery networks.

Business challenges: A poor user experience can lead to high bounce rates and lost sales. Research shows that 79% of consumers are likely to abandon a purchase if they encounter difficulties with a website. Solving problems with payment processing, shipping and logistics is also important.

Solution: One of the methods to mitigate poor user experience is user testing. This could help identify potential problems so that you can optimize website performance later. For example, you can uncover navigation issues, confusing content, or slow loading times. By observing how users interact with your website, you can gather valuable insights to make necessary improvements and enhance overall user satisfaction.

SIGN UP  

Case studies

Etsy: 

The company struggled with the challenge of the product's categorization. While having millions of hand-crafted items, sometimes, it was difficult to find “a proper place.” To deal with this problem, the company implemented sophisticated search algorithms, including natural language processing, to help everybody find the perfect items easily. Additionally, Etsy introduced a more flexible tagging system, allowing sellers to add multiple tags to their items, enhancing discoverability.

Amazon:

Amazon has invested heavily in cloud infrastructure, big data technologies, and optimization techniques. Developers have built systems capable of handling millions of products, processing millions of orders per day, and providing lightning-fast performance.

Nike: 

While growing, Nike also faced a number of challenges, including, for example, some cases with out-of-stock items online but available in-store or problems with return processes. This problem was especially linked to multiple channels. One item is available on the desktop version but not on the mobile. What's the mess?

To overcome this, Nike developed a unified commerce platform that enabled customers to browse products, make purchases, and manage orders consistently across all channels.

Alibaba:

Alibaba's goal was to connect Chinese buyers with sellers via a special online marketplace. The company developed a comprehensive e-commerce ecosystem to do this, including platforms for B2B, B2C, and C2C transactions. This helped to attract a vast number of Chinese consumers. 

Casper:

The company was selling a product traditionally purchased in-store. This is because its main products were mattresses, and the mattress industry was heavily reliant on physical showrooms. To overcome this challenge, Casper offered free shipping, a sleep trial, and easy returns.

While operating only online, Casper should have a powerful webpage aimed to be the cornerstone of their operations. Apart from this, the company needed a robust CRM system. 

Pre-Built vs. Custom E-commerce development

While considering e-commerce development, you face a dilemma — off-the-shelf pre-built platforms or custom-built solutions. Both options have pros and cons; the ideal choice depends on your business needs and goals.

So, when to choose a custom solution and when to use a pre-built platform?

Choose Devler.io

Devler.io is a platform that connects businesses with vetted and experienced software developers from Europe.

Here are some of the benefits of Devler.io:

Choose Devler.io for hiring expert eCommerce developers!

Start hiring with Devler